The journey of building, launching, and sustaining an eCommerce store is filled with opportunities – but equally filled with challenges that can hinder growth, affect customer experience, and ultimately impact profitability. Many business owners, whether launching a new store or scaling an existing one, often encounter recurring roadblocks that are technical, operational, and strategic in nature.
At Parix Digital, we specialize in addressing these fundamental challenges. Our work ranges from custom eCommerce store development to platform integrations, payment gateway setups, post-launch optimization and maintenance. Our tenure in serving our eCommerce customers, makes us extremely confident that we can derive an amazing solution and tailor it to fit your needs.
Most eCommerce ventures stall at the first phase – development. There are many platforms in the first place – Shopify, Magento, Shopware, WooCommerce, deciding on a platform without any experience in eCommerce can be a pressuring experience, especially when it requires an investment. It does not end there, deciding on a UI, the user experience that the site is supposed to serve, adds more to the list of complications, and ensuring the store is scalable from day one can be overwhelming.
We build eCommerce stores from the ground up – with or without frameworks, after deciding what would suit your needs the best. Offering full control over functionality and performance. We deliver stores that are responsive, fast-loading, SEO-ready, and aligned with your product and customer experience goals. From the very beginning, we ensure that the store we develop for you, has long-term scalability, modular architecture, and backend systems that lets you relax on the security issues.
The market is flooded with eCommerce platforms – Shopify, Magento, WooCommerce, BigCommerce, and more. But not every platform suits every business. Many clients come to us after being locked into platforms that limit their ability to grow or force them into higher cost tiers for minor functionalities.
We start every project with platform advisory. Based on your product type, business goals, scalability expectations, and technical knowledge, we help you select the best-fit platform. Not the most popular one. Whether it’s Shopify for its quick deployment, WooCommerce for content-led commerce, or Magento for large-scale enterprise needs, we guide you through the decision with full transparency, showing the pros, cons, costs, and opportunities of each platform.
A major pain point for businesses is improper store structuring. Poorly categorized products, missing SEO basics, pages that take time to load or have unresponsive UI, and confusing navigation structures that result in a disjointed shopping experience that frustrates customers and reduces conversions.
We set up stores that go beyond basic configuration. We structure your product catalogs with correct categorization, metadata, and search filters. Whether you’re setting up a small catalog or managing bulk uploads of thousands of SKUs, we ensure that the needs are met, and we develop the solution according to YOUR needs, rather than modify your needs according to the requirements of the platform.
One of the biggest friction points in eCommerce is at the checkout. Failed payment gateway setups, limited payment options, and lack of trust due to poor design or security implementation often result in cart abandonment.
We integrate global and local payment gateways securely and efficiently. Whether it’s Stripe, PayPal, Razorpay, PayU, or custom banking APIs, we provide a smooth and secure checkout experience with multi-currency, tax compliance, and fraud prevention setups. We also support recurring payments and subscription-based configurations.
Most eCommerce stores deteriorate in performance within a few months due to lack of updates, plugin failures, broken links, and outdated security protocols. Post the delivery of the store, if an owner has not opted or paid for support, it can lead to many problems and mismanagement on a fresh store, which can lead to creating messes that are visible on the storefront that are not easily fixable.
We offer comprehensive maintenance contracts that cover store plugin updates, security patching, speed monitoring, broken script resolutions, and regular backups. Whether you need monthly support or on-call technical intervention, our maintenance model is flexible and designed to ensure that your store runs 24/7 without disruptions.
Slow-loading websites, unoptimized images, poor SEO scores, and cluttered code can seriously affect visibility and sales. These issues often surface post-launch when traffic starts building, leading to bounce rates and poor customer experience.
Our optimization services include speed enhancement (CDN, lazy loading, code minification), mobile-first design improvements, image compression, SEO meta-tagging, schema markup, and core web vitals compliance. We audit every store pre and post-launch to ensure that your site is not just functional, but high-performing and visible in search engines.
Business owners often overlook SSL certifications, GDPR compliance, and data privacy requirements until issues arise, sometimes causing legal and reputational risks.
We implement security-first eCommerce systems. From installing SSLs to helping you meet PCI DSS, GDPR, or CCPA standards, we ensure that your platform is legally compliant and fully secure. We also assist with trust badges, secure checkout icons, and customer data protection practices that inspire confidence in your visitors.
eCommerce growth often depends on third-party tools – for reviews, upselling, abandoned cart recovery, shipping automation, or CRM integrations. Business owners struggle to select, install, or configure the right tools without breaking their store.
We help you extend the power of your store with carefully selected apps, plugins, and custom modules. Whether it’s integrating with marketing tools, setting up loyalty systems, or building custom APIs for logistics and inventory, we make sure that all extensions are compatible, efficient, and scalable. We also offer plugin conflict resolution and long-term compatibility maintenance.
Migrating from old systems, uploading thousands of SKUs, or managing seasonal catalogs is a logistical nightmare for many eCommerce store owners. Errors in data imports, broken product links, missing images, or incorrect pricing can create chaos.
We handle full scale bulk uploads, product migrations, inventory syncing, and catalog versioning. We primarily employ automated tools and manual verifications to ensure data integrity, image consistency, and pricing accuracy. Whether you’re migrating from CSVs, spreadsheets, or other platforms, we manage the entire process efficiently.
Some businesses need completely custom workflows, unique user experiences, or niche functionalities that standard platforms can’t accommodate. Going beyond WooCommerce or Shopify can be risky without the right expertise.
We develop completely custom eCommerce systems without depending on any framework. Whether you need unique vendor dashboards, multi-layer pricing systems, API-driven customer flows, or high-level database customizations, we provide architectural planning, scalable codebases, and fully bespoke front-end and back-end systems.
What sets us apart is not just our technical ability – but our operational understanding of eCommerce. We don’t just build stores; we solve business problems.
We understand that your store is the core of your digital business, and every decision you make affects your bottom line. That’s why we bring a consultative mindset, structured processes, and hands-on implementation to every project, no matter how big or small.
Our clients span startups, growing D2C brands, and enterprise retailers, all of whom rely on us to build, maintain, and grow their digital commerce operations with confidence.
Whether you’re starting your online journey, upgrading your current setup, or managing ongoing operations – we provide comprehensive, scalable, and future-ready eCommerce solutions that align with your goals.
Let’s talk about how we can support your eCommerce vision, from development to operations.