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Category: Digital Marketing

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Social Media Growth Strategy for a Health & Wellness Brand

Problem Statement: A health and wellness brand specializing in organic supplements and fitness programs was struggling with low engagement on social media and weak brand awareness. Despite having high-quality products, the company’s social media accounts had stagnant follower growth, low interaction rates, and minimal conversions. Their

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Email Marketing Optimization for a Subscription-Based Business

Problem Statement A subscription-based business offering monthly meal kits struggled with low email engagement rates, high unsubscribe rates, and declining conversions from email campaigns. While the company had a large subscriber list, its open rates were below industry benchmarks (12% vs. 18%), and click-through rates (CTR)

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Rebranding and Digital Presence Alignment for a Traditional Business

Problem Statement A 50-year-old manufacturing company specializing in industrial machinery was facing declining sales and struggling to attract new business. While the company had a strong reputation among long-time clients, it was failing to appeal to modern B2B buyers who expected a digital-first experience. Challenges included:

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Event-Driven Marketing for a Consumer Electronics Brand

Problem Statement A consumer electronics brand specializing in smart home devices (such as smart speakers, security cameras, and home automation hubs) struggled to capitalize on major shopping events like Black Friday, Christmas, and Cyber Monday. Despite having competitive pricing and high-quality products, their seasonal sales underperformed

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Omnichannel Marketing Strategy for a Travel Agency

Problem Statement A mid-sized travel agency specializing in customized vacation packages and adventure tours struggled with inconsistent marketing efforts across multiple channels. They relied heavily on word-of-mouth and traditional advertising (billboards, print ads), which were becoming ineffective as more travelers turned to digital platforms for trip

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