Social Commerce · Digital Marketing
Alwayz Retail: Gamifying Growth in Social Commerce
- 7M+
- Total Users Acquired
- 2.5M
- Monthly Active Users
- 1.3M
- Daily Active Users
- 24hr
- Response Time
01 · The Challenge
Alwayz is a social commerce platform competing in South Korea's saturated e-commerce market against giants like Coupang and Naver Shopping. Their C2M model offered prices 20% lower than competitors but needed a growth engine for user acquisition and daily engagement without heavy ad spend.
02 · Our Approach
A growth strategy built on social sharing mechanics, gamification for retention, and short-form video commerce.
03 · Solution Delivered
Social Buying Engine
Group-purchasing and sharing mechanics that turn users into marketers.
Gamification Strategy
Check-ins and virtual farming that make every session a retention event.
Short-Form Video Commerce
Discovery-driven shopping through video.
Discovery-First Marketing
Growth engineered into the product experience.
Why It Worked
Alwayz made every user a marketer through social sharing and every session a retention event through gamification: 7 million users in 18 months with a fraction of typical marketing spend.
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UK · India · USA | Enterprise Grade Delivery | 24hr Response Time