AI for eCommerce
A shopping assistant that never sleeps.
An AI customer assistant for your store that guides shoppers, answers product questions, and helps them buy. It handles product discovery, sizing, order status, and support in natural language, in multiple languages, on your site and on WhatsApp, around the clock.
- 24/7
- Always Available
- Multi
- Language Support
- Guided
- Product Discovery
- Higher
- Conversion
- Conversational AI
- Product Q&A
- Order Status
- Multilingual
- Site Widget
- RAG
- Handover to Human
Key Takeaways
- An AI customer assistant answers product and order questions instantly, so shoppers do not leave to find help.
- Guided product discovery turns browsing into buying with recommendations grounded in your real catalog.
- It works on your site and WhatsApp, in multiple languages, and hands complex cases to a human cleanly.
Discuss this page with AI
Open your AI assistant with this page loaded to summarise it, ask questions, and go deeper.
The Reality
Shoppers leave when they cannot get an answer.
Unanswered Questions
Buyers with a sizing or spec question at 11pm simply close the tab.
Slow Support Replies
Human only support cannot cover every hour or every language.
Poor Product Discovery
Search that only matches keywords hides products shoppers would buy.
Repetitive Tickets
The same order status and policy questions consume the whole support day.
Generic Chatbots
Scripted bots that do not know your catalog frustrate more than they help.
Lost on Mobile
Long menus and FAQs are painful to navigate on a phone.
What We Deliver
A conversational layer that knows your catalog
Guided Product Discovery
Natural language recommendations grounded in your real products and stock.
- Needs based guidance
- Size and fit help
- Bundle suggestions
- In-stock only results
Instant Product and Order Q&A
Answers on specs, policies, and order status without a human waiting.
- Catalog grounded answers
- Order status lookups
- Returns and policy help
- No hallucinated claims
Omnichannel and Multilingual
One assistant on your site and WhatsApp, in the languages your buyers use.
- Site chat widget
- WhatsApp assistant
- Multiple languages
- Consistent answers
Clean Human Handover
Complex or sensitive chats pass to your team with full context.
- Smart escalation
- Full chat context
- Agent inbox handoff
- Feedback capture
Dos & Don'ts
Getting an AI shopping assistant right
Do
- Ground every answer in your real catalog and policies so the assistant never invents details.
- Offer a clear path to a human for complex, sensitive, or high value questions.
- Support the languages your customers actually shop in, not just English.
- Use the assistant to recommend in-stock products, so it drives real, fulfillable sales.
- Review real conversations weekly to find and close knowledge gaps.
Don't
- Do not let the assistant guess on price, stock, or policy, since wrong answers cost trust.
- Do not trap users in a bot with no way to reach a person.
- Do not deploy a generic script that has no knowledge of your products.
- Do not collect personal data in chat without clear consent and purpose.
- Do not launch and forget, because catalogs and policies change constantly.
Industries
Where this fits best
Process
How we get you live
- 01
Ingest
Connect your catalog, policies, and order data as the assistant's knowledge.
- 02
Ground
Build retrieval so answers stay accurate to your real products and rules.
- 03
Deploy
Launch on your site and WhatsApp with human handover in place.
- 04
Improve
Review chats to close gaps and lift resolution and conversion.
Why Parix Digital
Answers in seconds, grounded in your catalog.
- Recommendations built from your real products and stock
- Accurate answers, not generic chatbot scripts
- Works on your site and on WhatsApp
- Multilingual support out of the box
- Clean handover to your team when needed
FAQ
Frequently Asked Questions
How is this different from a normal chatbot?
A scripted chatbot follows fixed rules. This assistant is grounded in your catalog, policies, and order data using retrieval, so it gives accurate, specific answers and real product recommendations rather than canned replies.
Can it answer order status questions?
Yes. Connected to your order system, it can look up status, share tracking, and handle returns and policy questions, which removes a large share of repetitive support tickets.
Does it work on WhatsApp?
Yes. The same assistant can run on your site widget and on WhatsApp, so buyers get consistent answers on whichever channel they prefer.
What happens when it cannot help?
It escalates to a human with the full conversation context, so your team picks up complex or sensitive cases without the customer repeating themselves.
Ready to build your AI Customer Assistant?
Tell us about your goals and current setup. We'll get back to you within 24 hours with a tailored plan.
UK · India · USA | Enterprise Grade Delivery | 24hr Response Time