Cookie Policy

01How this site approaches cookies

We use a small set of analytics tools to understand which pages are useful and how visitors move through the site, and we set no advertising or marketing cookies. Google Analytics is consent-gated: its cookies stay disabled until you accept analytics cookies through the banner. Product-analytics tools (Microsoft Clarity and Factors.ai) load on all pages to measure usage. Essential preferences (your theme and your consent decision) are stored in your browser's local storage and never leave your device.

02Strictly necessary storage

These are required for the site to function and do not track you:

• →parix-theme: remembers your dark, light, or system theme choice
• →parix-consent-v1: remembers your cookie consent decision so we don't ask on every visit

03Analytics cookies (consent-gated)

Google Analytics 4 loads on every page but, through Google Consent Mode, keeps all storage disabled until you accept analytics cookies. It sets no analytics cookies unless you opt in, and reverts to the cookieless state if you withdraw consent.

• →_ga, _ga_*: distinguish visitors and sessions (Google Analytics 4, with IP anonymisation), typical lifetime up to 24 months

04Product-analytics cookies (always on)

To measure how the site is used, Microsoft Clarity and Factors.ai load on all pages and may set the cookies below. These help us see which pages perform, where visitors get stuck, and which companies view our work. If you prefer not to be measured by these tools, you can block cookies or use tracker-blocking browser controls; you can also email us to request opt-out.

• →_clck, _clsk, CLID: page and session analytics (Microsoft Clarity), typical lifetime up to 12 months
• →faitracker / _factors_*: identifies which pages a visitor views (Factors.ai), typical lifetime up to 12 months

05Marketing cookies (opt-in only)

We currently set no marketing cookies. If campaign measurement is added in the future, it will load only for visitors who have opted in to the marketing category, and this policy will be updated first.

06Managing and withdrawing consent

You can change or withdraw your Google Analytics consent at any time: open Cookie Preferences from the footer of any page, adjust the categories, and save. Withdrawing analytics consent returns Google Analytics to its cookieless state. To limit the always-on product-analytics tools, clear cookies and local storage in your browser, use a tracker-blocking extension or your browser's tracking-protection setting, or email us to request an opt-out.

07Legal background

Consent-based cookie usage on this site is designed to align with the UK GDPR and PECR for UK visitors, the EU GDPR and ePrivacy rules for EU visitors, and US state privacy laws such as the CCPA for US visitors.

08Questions

Email [email protected] with any question about cookies or this policy.